#builtbygirls: branded content for international womens’ day CAMPAIGN
BUILT BY GIRLS is reimagining what the world would look like if women had a fair say from Day 1. Young women were paired with female trailblazers like Lauren Kassan of The Wing, Claire Wasserman of Ladies Get Paid, and actress and activist Angelica Ross to directly address the lack of diversity and inclusion in the tech industry, the wage gap, trans issues, imposter syndrome, and more.
BRAND STRATEGY: CAROL CHAN / DIRECTOR: ANNA ANDERSEN / PRODUCER: GABRIELLA CANAL